Blockchain and Giving
4 MinutesCan Blockchain unlock how we support the causes and issues we care about?
Ruhana DaSilva
Social Media’s Big Role in Shaping the US Election Narrative
2 minutesThe US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.
Life Imitating Art or Art Imitating Life?
4 minutesThe Intertwine of Technology, Pop Culture & The Questions That Arise
Ju Yi Wong
How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 2
5 minutesThe significance of audience targeting in driving marketing results.
Ali Hashemi
Virtual Ethics and Morals From Social Contracts to Smart Contracts
5 MinutesCommunities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts
Ali Hashemi
Influencer Marketing: A New Spin on Word of Mouth (Oldest Form of Advertising)
5 MinutesInfluencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.
Kyian Keith
The Ultimate Guide to Social Media Reports: Key Metrics Every Marketer Should Measure
5 minutesKey metrics to focus on in social media reports.
Kyian Keith
How Brands and Consumers Can Practice Conscious Consumption
3 MinutesOverconsumption; A Threat to Us and The Planet. How Brands and Consumers Can Practice Conscious Consumption by Ali Hashemi
Ali Hashemi
The Future of Influencer Marketing: Transforming Brands and the Creative Industry
4 MinutesIn this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.
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What is Extended Reality? How Brands are Leveraging XR for Digital Impact
5 MinutesWhat is Extended Reality? How Brands are Leveraging XR for Digital Impact
Ali Hashemi
How Marketing Can Shape and Influence Consumers' Decisions
5 MinutesThe Many Ways Marketing Can Influence a Consumer's Decisions
Kathlyn D'Souza
Let's Get Reel: Do You Cheat On The Media That You Consume?
4 MinutesLet's Get Reel: Do You Cheat On The Media That You Consume?
Kyian Keith
#FentyBowl Roundup
4 MinutesHow Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy
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How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 1
5 MinutesThe significance of audience targeting in driving marketing results
Ali Hashemi
Commercial Brands' Framework For Driving Purpose
5 MinutesShared Value: The Evolution of Your CSR Efforts: Commercial Brands' Framework For Driving Purpose
Ali Hashemi
Digital Disruption Series: Part 1.
5 MinutesOur Take On Digital Impact; Everything From How We Eat To How We Learn
Ruhana DaSilva
A Guide To The Best Influencer Marketing Platforms for Creators
4 MinutesThe most popular social media platforms and content types for influencer marketing.
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How Trends Are Leveraging Your FOMO
2 minutesTwo examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?
Ee Vonne Sim
Using AI to Improve Digital Marketing Decisions
4 MinutesSeparating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions
Ruhana DaSilva
How To Master Marketing Segmentation and Optimise ROI with Audience Intelligence
5 MinutesThe power of audience intelligence in marketing segmentation
Ruhana Da Silva
Reality Check on AI and the Authenticity Crisis
2 minutesArtificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers
Ee Vonne Sim
#BookTok Made Me Read It
4 MinutesTikTok’s Impact on Individual and Industry-Wide Reading Habits
Ylva Nyman
The Shift In Influencer Marketing & Its Focus
3 MinutesThe Shift In Influencer Marketing & Its Focus
Sonia Selvakumar
The Brands That Said "No Thanks" to Black Friday
4 MinutesREISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.
Kathlyn D'Souza
Due Diligence in Influencer Marketing Managing Risk for Both Brands & Creators
3 MinutesDue Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators
Ruhana DaSilva
The Power of Influencer Marketing: Why It's Effective for Your Business
4 MinutesIn this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.
Kyian Keith
De-averaging Communities: A Framework for Inclusive Marketing
5 MinutesDe-averaging Communities: A Framework for Inclusive Marketing
Ali Hashemi
How TikTok Is Revolutionizing Learning
2 minutesTikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.
Ee Vonne Sim
From Touchdowns to TikTok
2 MinutesHow One Brand is Creating Trust with The Next Generation of Customers
Ruhana DaSilva
World Philosophy Day
4 MinutesExploring The Universe Of Dune and Philosophical Similarities To Our Modern Era
Ju Yi Wong
Digital Disruption Series: Part 2
5 MinutesFrom How We Shop to How We Seek Medical Care
Ruhana DaSilva
