Blog| REISE

Building strong emotional connections with customers has become a cornerstone of modern marketing. In a world where consumers seek authenticity and value, brands that prioritise empathy and trust stand out from the rest. Emotional resonance fosters loyalty, turning casual interactions into lasting relationships. This article explores how to weave empathy into your marketing strategy, creating meaningful connections that leave a lasting impact on your audience.

Angelica Olaguer

Social Media’s Big Role in Shaping the US Election Narrative

The US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.

Ee Vonne Sim The US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.

Reality Check on AI and the Authenticity Crisis

Artificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers

Ee Vonne Sim Artificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers

#BookTok Made Me Read It

TikTok’s Impact on Individual and Industry-Wide Reading Habits

Ylva Nyman TikTok’s Impact on Individual and Industry-Wide Reading Habits

How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 2

5 minutes

The significance of audience targeting in driving marketing results.

Ali Hashemi The significance of audience targeting in driving marketing results.

Culture of The Creative Backbone

How VFX Artists Power Franchises

Ju Yi Wong How VFX Artists Power Franchises

World Philosophy Day

Exploring The Universe Of Dune and Philosophical Similarities To Our Modern Era

Ju Yi Wong Exploring The Universe Of Dune and Philosophical Similarities To Our Modern Era

What is Extended Reality? How Brands are Leveraging XR for Digital Impact

What is Extended Reality? How Brands are Leveraging XR for Digital Impact

Ali Hashemi What is Extended Reality? How Brands are Leveraging XR for Digital Impact

From Touchdowns to TikTok

2 Minutes

How One Brand is Creating Trust with The Next Generation of Customers

Ruhana DaSilva How One Brand is Creating Trust with The Next Generation of Customers

Influencer Marketing: A New Spin on Word of Mouth (Oldest Form of Advertising)

Influencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.

Kyian Keith Influencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.

Using AI to Improve Digital Marketing Decisions

Separating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions

Ruhana DaSilva Separating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions

The Ultimate Guide to Social Media Reports: Key Metrics Every Marketer Should Measure

5 minutes

Key metrics to focus on in social media reports.

Kyian Keith Key metrics to focus on in social media reports.

How TikTok Is Revolutionizing Learning

TikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

Ee Vonne Sim TikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

Due Diligence in Influencer Marketing Managing Risk for Both Brands & Creators

3 Minutes

Due Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators

Ruhana DaSilva Due Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators

De-averaging Communities: A Framework for Inclusive Marketing

De-averaging Communities: A Framework for Inclusive Marketing

Ali Hashemi De-averaging Communities: A Framework for Inclusive Marketing

Digital Disruption Series: Part 2

From How We Shop to How We Seek Medical Care

Ruhana DaSilva From How We Shop to How We Seek Medical Care

#FentyBowl Roundup

How Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy

Ju Yi Wong How Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy

A Guide To The Best Influencer Marketing Platforms for Creators

The most popular social media platforms and content types for influencer marketing.

Sonia Selvakumar The most popular social media platforms and content types for influencer marketing.

The Power of Influencer Marketing: Why It's Effective for Your Business

In this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.

Kyian Keith In this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.

Maximise Your Brand’s Impact with TikTok Ads: Targeting, Content and Campaign Tips

Thinking about using TikTok Ads for your business? This guide has you covered. You’ll learn about who’s on TikTok, the trends to watch, and how to use tools like interest-based and device-specific targeting to reach the right people. We’ll also share tips on creating authentic, engaging content and introduce tools like TikTok Creative Exchange and Ads Manager to help you fine-tune your campaigns. By the end, you’ll know how to build ad strategies that make an impact and grow your brand!

Adam Fuad

How Marketing Can Shape and Influence Consumers' Decisions

The Many Ways Marketing Can Influence a Consumer's Decisions

Kathlyn D'Souza The Many Ways Marketing Can Influence a Consumer's Decisions

Life Imitating Art or Art Imitating Life?

4 minutes

The Intertwine of Technology, Pop Culture & The Questions That Arise

Ju Yi Wong The Intertwine of Technology, Pop Culture & The Questions That Arise

The Future of Influencer Marketing: Transforming Brands and the Creative Industry

In this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.

Kyian Keith In this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.

The Shift In Influencer Marketing & Its Focus

3 Minutes

The Shift In Influencer Marketing & Its Focus

Sonia Selvakumar The Shift In Influencer Marketing & Its Focus

How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 1

The significance of audience targeting in driving marketing results

Ali Hashemi The significance of audience targeting in driving marketing results

The Brands That Said "No Thanks" to Black Friday

REISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.

Kathlyn D'Souza REISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.

How To Master Marketing Segmentation and Optimise ROI with Audience Intelligence

The power of audience intelligence in marketing segmentation

Ruhana Da Silva The power of audience intelligence in marketing segmentation

Digital Disruption Series: Part 1.

Our Take On Digital Impact; Everything From How We Eat To How We Learn

Ruhana DaSilva Our Take On Digital Impact; Everything From How We Eat To How We Learn

Let's Get Reel: Do You Cheat On The Media That You Consume?

Let's Get Reel: Do You Cheat On The Media That You Consume?

Kyian Keith Let's Get Reel: Do You Cheat On The Media That You Consume?

How Gen Z is Redefining Marketing Strategies

Gen Z is reshaping marketing with their demand for authenticity, inclusivity and community. This article explores how brands can connect with this generation through social media, influencer marketing, and trend-driven content. Learn why aligning with Gen Z's values is key to building a future-proof brand.

Alessandra Gen Z is reshaping marketing with their demand for authenticity, inclusivity and community. This article explores how brands can connect with this generation through social media, influencer marketing, and trend-driven content. Learn why aligning with Gen Z's values is key to building a future-proof brand.

Virtual Ethics and Morals From Social Contracts to Smart Contracts

Communities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts

Ali Hashemi Communities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts

How Trends Are Leveraging Your FOMO

Two examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?

Ee Vonne Sim Two examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?

Blockchain and Giving