Blog| REISE

Discover how setting boundaries, fostering collaboration, and staying flexible can help you thrive and maintain balance in the fast-paced digital age, plus a timeless lesson from Sun Tzu!

Bryan Chan Discover how setting boundaries, fostering collaboration, and staying flexible can help you thrive and maintain balance in the fast-paced digital age, plus a timeless lesson from Sun Tzu!

Workout vs. Weight Loss: Why You’re Not Achieving Your Marketing Goals

Struggling to see results at the gym despite your best efforts? Marketing works the same way. Focusing only on end goals – like revenue or leads – without tracking the right "workouts" won’t get you far. Let’s break down input vs. output metrics for predictable success.

Omar Valencia Struggling to see results at the gym despite your best efforts? Marketing works the same way. Focusing only on end goals – like revenue or leads – without tracking the right "workouts" won’t get you far. Let’s break down input vs. output metrics for predictable success.

Let's Get Reel: Do You Cheat On The Media That You Consume?

Let's Get Reel: Do You Cheat On The Media That You Consume?

Kyian Keith Let's Get Reel: Do You Cheat On The Media That You Consume?

Commercial Brands' Framework For Driving Purpose

Shared Value: The Evolution of Your CSR Efforts: Commercial Brands' Framework For Driving Purpose

Ali Hashemi Shared Value: The Evolution of Your CSR Efforts: Commercial Brands' Framework For Driving Purpose

Reality Check on AI and the Authenticity Crisis

Artificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers

Ee Vonne Sim Artificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers

A Guide To The Best Influencer Marketing Platforms for Creators

The most popular social media platforms and content types for influencer marketing.

Sonia Selvakumar The most popular social media platforms and content types for influencer marketing.

Virtual Ethics and Morals From Social Contracts to Smart Contracts

Communities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts

Ali Hashemi Communities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts

How Trends Are Leveraging Your FOMO

Two examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?

Ee Vonne Sim Two examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?

Due Diligence in Influencer Marketing Managing Risk for Both Brands & Creators

3 Minutes

Due Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators

Ruhana DaSilva Due Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators

How TikTok Is Revolutionizing Learning

TikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

Ee Vonne Sim TikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

The Shift In Influencer Marketing & Its Focus

3 Minutes

The Shift In Influencer Marketing & Its Focus

Sonia Selvakumar The Shift In Influencer Marketing & Its Focus

How To Master Marketing Segmentation and Optimise ROI with Audience Intelligence

The power of audience intelligence in marketing segmentation

Ruhana Da Silva The power of audience intelligence in marketing segmentation

What is Extended Reality? How Brands are Leveraging XR for Digital Impact

What is Extended Reality? How Brands are Leveraging XR for Digital Impact

Ali Hashemi What is Extended Reality? How Brands are Leveraging XR for Digital Impact

The Ultimate Guide to Social Media Reports: Key Metrics Every Marketer Should Measure

5 minutes

Key metrics to focus on in social media reports.

Kyian Keith Key metrics to focus on in social media reports.

The Power of Influencer Marketing: Why It's Effective for Your Business

In this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.

Kyian Keith In this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.

Life Imitating Art or Art Imitating Life?

4 minutes

The Intertwine of Technology, Pop Culture & The Questions That Arise

Ju Yi Wong The Intertwine of Technology, Pop Culture & The Questions That Arise

Digital Disruption Series: Part 2

From How We Shop to How We Seek Medical Care

Ruhana DaSilva From How We Shop to How We Seek Medical Care

Using AI to Improve Digital Marketing Decisions

Separating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions

Ruhana DaSilva Separating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions

From Touchdowns to TikTok

2 Minutes

How One Brand is Creating Trust with The Next Generation of Customers

Ruhana DaSilva How One Brand is Creating Trust with The Next Generation of Customers

#FentyBowl Roundup

How Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy

Ju Yi Wong How Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy

How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 2

5 minutes

The significance of audience targeting in driving marketing results.

Ali Hashemi The significance of audience targeting in driving marketing results.

#BookTok Made Me Read It

TikTok’s Impact on Individual and Industry-Wide Reading Habits

Ylva Nyman TikTok’s Impact on Individual and Industry-Wide Reading Habits

Influencer vs. UGC: What’s Driving Beauty Purchases in 2025?

1 minute

In 2025, beauty consumers are caught between influencer recommendations and unfiltered user-generated content (UGC). While influencers offer expertise and brand credibility, UGC feels more authentic and relatable. This article explores the strengths and challenges of both, revealing why a mix of influencer marketing and real-user reviews is the winning formula for beauty brands looking to drive sales and trust.

Deyannaa Daniel

Blockchain and Giving

Can Blockchain unlock how we support the causes and issues we care about?

Ruhana DaSilva Can Blockchain unlock how we support the causes and issues we care about?

What Content Might & Should Look Like in 2025 (According to Us)

2 min

Let’s talk about the content trends we’re keeping an eye on this year. It’s a mix of influencers, but with a focus on customer- and employee-driven content, and being real with all our imperfections. We’re diving into what’s actually going to connect—whether it’s long-form content making a return or Gen Alpha stepping up to lead the way.

Kathlyn D'Souza Let’s talk about the content trends we’re keeping an eye on this year. It’s a mix of influencers, but with a focus on customer- and employee-driven content, and being real with all our imperfections. We’re diving into what’s actually going to connect—whether it’s long-form content making a return or Gen Alpha stepping up to lead the way.

6 Ways to Build Emotional Connections in Your Marketing Strategy

Building strong emotional connections with customers has become a cornerstone of modern marketing. In a world where consumers seek authenticity and value, brands that prioritise empathy and trust stand out from the rest. Emotional resonance fosters loyalty, turning casual interactions into lasting relationships. This article explores how to weave empathy into your marketing strategy, creating meaningful connections that leave a lasting impact on your audience.

Angelica Olaguer

Influencer Marketing: A New Spin on Word of Mouth (Oldest Form of Advertising)

Influencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.

Kyian Keith Influencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.

Maximise Your Brand’s Impact with TikTok Ads: Targeting, Content and Campaign Tips

Thinking about using TikTok Ads for your business? This guide has you covered. You’ll learn about who’s on TikTok, the trends to watch, and how to use tools like interest-based and device-specific targeting to reach the right people. We’ll also share tips on creating authentic, engaging content and introduce tools like TikTok Creative Exchange and Ads Manager to help you fine-tune your campaigns. By the end, you’ll know how to build ad strategies that make an impact and grow your brand!

Adam Fuad

De-averaging Communities: A Framework for Inclusive Marketing

De-averaging Communities: A Framework for Inclusive Marketing

Ali Hashemi De-averaging Communities: A Framework for Inclusive Marketing

The Brands That Said "No Thanks" to Black Friday

REISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.

Kathlyn D'Souza REISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.

How Brands and Consumers Can Practice Conscious Consumption

3 Minutes

Overconsumption; A Threat to Us and The Planet. How Brands and Consumers Can Practice Conscious Consumption by Ali Hashemi

Ali Hashemi Overconsumption; A Threat to Us and The Planet. How Brands and Consumers Can Practice Conscious Consumption by Ali Hashemi

Digital Disruption Series: Part 1.

Our Take On Digital Impact; Everything From How We Eat To How We Learn

Ruhana DaSilva Our Take On Digital Impact; Everything From How We Eat To How We Learn

How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 1

The significance of audience targeting in driving marketing results

Ali Hashemi The significance of audience targeting in driving marketing results

World Philosophy Day

Exploring The Universe Of Dune and Philosophical Similarities To Our Modern Era

Ju Yi Wong Exploring The Universe Of Dune and Philosophical Similarities To Our Modern Era

Social Media’s Big Role in Shaping the US Election Narrative

The US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.

Ee Vonne Sim The US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.

How Marketing Can Shape and Influence Consumers' Decisions

The Many Ways Marketing Can Influence a Consumer's Decisions

Kathlyn D'Souza The Many Ways Marketing Can Influence a Consumer's Decisions

How Gen Z is Redefining Marketing Strategies

Gen Z is reshaping marketing with their demand for authenticity, inclusivity and community. This article explores how brands can connect with this generation through social media, influencer marketing, and trend-driven content. Learn why aligning with Gen Z's values is key to building a future-proof brand.

Alessandra Gen Z is reshaping marketing with their demand for authenticity, inclusivity and community. This article explores how brands can connect with this generation through social media, influencer marketing, and trend-driven content. Learn why aligning with Gen Z's values is key to building a future-proof brand.

Culture of The Creative Backbone

How VFX Artists Power Franchises

Ju Yi Wong How VFX Artists Power Franchises

Is Social Media The Reason We Won't Have Another Pop Legend Like Michael Jackson?