Blog| REISE

TikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

Ee Vonne Sim TikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

What Content Might & Should Look Like in 2025 (According to Us)

2 min

Let’s talk about the content trends we’re keeping an eye on this year. It’s a mix of influencers, but with a focus on customer- and employee-driven content, and being real with all our imperfections. We’re diving into what’s actually going to connect—whether it’s long-form content making a return or Gen Alpha stepping up to lead the way.

Kathlyn D'Souza Let’s talk about the content trends we’re keeping an eye on this year. It’s a mix of influencers, but with a focus on customer- and employee-driven content, and being real with all our imperfections. We’re diving into what’s actually going to connect—whether it’s long-form content making a return or Gen Alpha stepping up to lead the way.

What is Extended Reality? How Brands are Leveraging XR for Digital Impact

What is Extended Reality? How Brands are Leveraging XR for Digital Impact

Ali Hashemi What is Extended Reality? How Brands are Leveraging XR for Digital Impact

Culture of The Creative Backbone

How VFX Artists Power Franchises

Ju Yi Wong How VFX Artists Power Franchises

World Philosophy Day

Exploring The Universe Of Dune and Philosophical Similarities To Our Modern Era

Ju Yi Wong Exploring The Universe Of Dune and Philosophical Similarities To Our Modern Era

The Ultimate Guide to Social Media Reports: Key Metrics Every Marketer Should Measure

5 minutes

Key metrics to focus on in social media reports.

Kyian Keith Key metrics to focus on in social media reports.

Digital Disruption Series: Part 2

From How We Shop to How We Seek Medical Care

Ruhana DaSilva From How We Shop to How We Seek Medical Care

Using AI to Improve Digital Marketing Decisions

Separating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions

Ruhana DaSilva Separating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions

How Trends Are Leveraging Your FOMO

Two examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?

Ee Vonne Sim Two examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?

Commercial Brands' Framework For Driving Purpose

Shared Value: The Evolution of Your CSR Efforts: Commercial Brands' Framework For Driving Purpose

Ali Hashemi Shared Value: The Evolution of Your CSR Efforts: Commercial Brands' Framework For Driving Purpose

How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 2

5 minutes

The significance of audience targeting in driving marketing results.

Ali Hashemi The significance of audience targeting in driving marketing results.

The Future of Influencer Marketing: Transforming Brands and the Creative Industry

In this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.

Kyian Keith In this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.

#FentyBowl Roundup

How Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy

Ju Yi Wong How Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy

Reality Check on AI and the Authenticity Crisis

Artificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers

Ee Vonne Sim Artificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers

Is Social Media The Reason We Won't Have Another Pop Legend Like Michael Jackson?

The rise of social media has transformed how we engage with content, making it harder for one figure to dominate like Michael Jackson once did. With algorithms tailoring feeds and a constant flow of new content, the digital landscape offers more opportunities for creators and businesses, but also presents challenges in building universal icons.

Arlene Leow The rise of social media has transformed how we engage with content, making it harder for one figure to dominate like Michael Jackson once did. With algorithms tailoring feeds and a constant flow of new content, the digital landscape offers more opportunities for creators and businesses, but also presents challenges in building universal icons.

From Touchdowns to TikTok

2 Minutes

How One Brand is Creating Trust with The Next Generation of Customers

Ruhana DaSilva How One Brand is Creating Trust with The Next Generation of Customers

Virtual Ethics and Morals From Social Contracts to Smart Contracts

Communities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts

Ali Hashemi Communities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts

How to Use Analytics to Make Better Marketing Decisions for Successful Campaigns - Part 1

The significance of audience targeting in driving marketing results

Ali Hashemi The significance of audience targeting in driving marketing results

Blockchain and Giving

Can Blockchain unlock how we support the causes and issues we care about?

Ruhana DaSilva Can Blockchain unlock how we support the causes and issues we care about?

The Brands That Said "No Thanks" to Black Friday

REISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.

Kathlyn D'Souza REISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.

How Brands and Consumers Can Practice Conscious Consumption

3 Minutes

Overconsumption; A Threat to Us and The Planet. How Brands and Consumers Can Practice Conscious Consumption by Ali Hashemi

Ali Hashemi Overconsumption; A Threat to Us and The Planet. How Brands and Consumers Can Practice Conscious Consumption by Ali Hashemi

De-averaging Communities: A Framework for Inclusive Marketing

De-averaging Communities: A Framework for Inclusive Marketing

Ali Hashemi De-averaging Communities: A Framework for Inclusive Marketing

The Power of Influencer Marketing: Why It's Effective for Your Business

In this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.

Kyian Keith In this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.

A Guide To The Best Influencer Marketing Platforms for Creators

The most popular social media platforms and content types for influencer marketing.

Sonia Selvakumar The most popular social media platforms and content types for influencer marketing.

Social Media’s Big Role in Shaping the US Election Narrative

The US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.

Ee Vonne Sim The US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.

6 Ways to Build Emotional Connections in Your Marketing Strategy

Building strong emotional connections with customers has become a cornerstone of modern marketing. In a world where consumers seek authenticity and value, brands that prioritise empathy and trust stand out from the rest. Emotional resonance fosters loyalty, turning casual interactions into lasting relationships. This article explores how to weave empathy into your marketing strategy, creating meaningful connections that leave a lasting impact on your audience.

Angelica Olaguer

Influencer Marketing: A New Spin on Word of Mouth (Oldest Form of Advertising)

Influencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.

Kyian Keith Influencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.

Digital Disruption Series: Part 1.

Our Take On Digital Impact; Everything From How We Eat To How We Learn

Ruhana DaSilva Our Take On Digital Impact; Everything From How We Eat To How We Learn

Life Imitating Art or Art Imitating Life?

4 minutes

The Intertwine of Technology, Pop Culture & The Questions That Arise

Ju Yi Wong The Intertwine of Technology, Pop Culture & The Questions That Arise

Due Diligence in Influencer Marketing Managing Risk for Both Brands & Creators

3 Minutes

Due Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators

Ruhana DaSilva Due Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators

How to Build a Lifestyle That Works for You (Not The Other Way ‘Round)

Discover how setting boundaries, fostering collaboration, and staying flexible can help you thrive and maintain balance in the fast-paced digital age, plus a timeless lesson from Sun Tzu!

Bryan Chan Discover how setting boundaries, fostering collaboration, and staying flexible can help you thrive and maintain balance in the fast-paced digital age, plus a timeless lesson from Sun Tzu!

How Gen Z is Redefining Marketing Strategies