Omar Valencia

Engagement Manager, CRM and Data

From Mexico to Malaysia and Singapore, Omar Valencia has spent over a decade mastering the digital marketing game across some of the world’s top advertising agencies like FCB and iProspect and one of the the leading e-commerce companies in the region like Lazada and ShopBack.Armed with deep expertise in campaign management, social media growth, influencer marketing, content production, performance marketing, live-streaming, CRM, and data, Omar has worked with brands of all sizes—from scrappy startups to multinational giants spanning banking, automotive, energy drinks, and SaaS.His work doesn’t just turn heads—it wins awards. Omar’s video and livestream campaigns have been recognized by META, proving his ability to create digital experiences that captivate audiences and drive real results.Whether it’s crafting a high-impact campaign, scaling social communities, or optimizing performance marketing down to the last data point, Omar is you problem solver.

Workout vs. Weight Loss: Why You’re Not Achieving Your Marketing Goals

2 minutes

March 19, 2025

Omar ValenciaStruggling to see results at the gym despite your best efforts? Marketing works the same way. Focusing only on end goals – like revenue or leads – without tracking the right "workouts" won’t get you far. Let’s break down input vs. output metrics for predictable success.