Alessandra

Senior Executive, Marketing Communications

Sandra has nearly four years of experience in social media and influencer marketing, having collaborated with renowned brands such as Skintific, Carlsberg, AirAsia, and Shopee. Her expertise extends across a variety of industries, including beauty, lifestyle, F&B, and e-commerce, where she excels at creating and managing impactful campaigns and building strong relationships with influencers to connect brands with their audiences.Passionate about crafting experiences that resonate, especially in the beauty industry, Sandra combines creativity and strategy to deliver lasting results. Outside of work, Sandra loves travelling, discovering new cultures, and finding fresh inspiration to fuel her creativity.

How Gen Z is Redefining Marketing Strategies

2 minutes

January 13, 2023

Alessandra Gen Z is reshaping marketing with their demand for authenticity, inclusivity and community. This article explores how brands can connect with this generation through social media, influencer marketing, and trend-driven content. Learn why aligning with Gen Z's values is key to building a future-proof brand.