Arlene Leow

Content Marketing Girlie from 9-6, Wannabe Content Creator from 6-9. As Arlene wraps up her 'freshie' years in the digital marketing space, Arlene has spent nearly two years honing her skills in content (and the occasional influencer) marketing after starting as an intern. She crafts trendy, engaging content and innovative concepts for her fintech and B2B clients. She believes in never hiding personal hobbies and passion from colleagues, as her proclaimed love for K-Pop and K-Beauty opened up an opportunity for her to execute a successful influencer marketing campaign for a K-Beauty brand, introducing their K-pop group ambassadors. The campaign achieved impressive engagement, even with seeded KOLs (which she is still very proud of to this day).