%20(1).png)
Marketing, like fitness, requires consistency, effort and tracking the right things. But too often, we obsess over end results — revenue, leads, brand recognition — without focusing on the inputs that drive them.
Think about it. You wouldn’t get shredded overnight just by setting a goal. You need to track workouts, diet and recovery. Yet in marketing, businesses do the equivalent of stepping on the scale daily, panicking and wondering why nothing changes.
If you want real growth, focus on what moves the needle: input vs. output metrics.
Most businesses fail to hit marketing goals not due to lack of effort but because they track the wrong things. They fixate on revenue, leads and awareness – metrics that only show up at the finish line. But results don’t happen magically; they come from consistent, strategic actions.
If weight is your only fitness measure, you are missing the bigger picture – muscle builds, weight fluctuates and progress takes time. The real question is: Are you doing what drives change?
Marketing works the same way. Focusing only on outputs is reactive. To take control, track the inputs – the actions that create success.
So how do you predict results? Track the right inputs.
In fitness, that means counting workouts, reps and calories. In marketing, it depends on your goal. For a Meta Paid Media campaign, where the goal is conversions, track:
- Click-Through Rate (CTR): Higher CTR means engaging ads.
- Improve by: Optimising creatives, copy and targeting.
- Cost Per Click (CPC): Lower CPC means more traffic within budget.
- Improve by: Testing bidding strategies and refining audience segmentation.
- Landing Page Conversion Rate: Clicks mean nothing if visitors don’t convert.
- Improve by: Optimizing page speed, A/B testing and improving UX.
Results come when you optimise these inputs. If conversion rates are low, don’t panic – adjust ad creatives, refine messaging, and improve lead nurturing.
This was just an example, but this is something you can apply to other marketing goals.
Success in marketing, like fitness, is about tracking and optimising the right inputs consistently. Stop worrying about the scale – focus on the process. Adjust, test, refine and keep moving forward.
Want to measure what truly matters? Let’s chat— schedule a call today!
