Kathlyn Ursula D'Souza

Regional Head of Content

With a passion for the written word, Kathlyn enjoys the thrill of creating content that connects with diverse audiences on a personal level.

Though her experience in journalism and editing has helped her hone her understanding of the nuances of crafting compelling stories that engage, inform and entertain, she also understands the roles that communication and collaboration play in not only client work, but also within the team. When she's not busy furiously typing attention-grabbing headlines for ads and social media content or writing SEO articles, you can always strike up a conversation with her by asking her about music (from the 80s, mainly) or why she loves KFC so much.

How Marketing Can Shape and Influence Consumers' Decisions

5 Minutes

January 16, 2023

Kathlyn D'SouzaThe Many Ways Marketing Can Influence a Consumer's Decisions

The Brands That Said "No Thanks" to Black Friday

4 Minutes

September 12, 2022

Kathlyn D'SouzaREISE Replay: Black Friday is the busiest and most profitable day of the year for most retailers, but these brands stepped up to challenge consumer culture, each in their own way.