Ee Vonne Sim

Consultant, Social

Ee Vonne has been working in the Social Media marketing field for several years now, with experience ranging in government entities to the gaming industry. She's passionate about this space and learning new things. With the fast pace of the digital marketing field she enjoys learning and sharing knowledge that she acquires along the way.

You can find her traveling the world (favorite places include China, Australia, and Thailand), shopping for all things cute (a bag fan at heart), or reading Murakami, Agatha Christie or Suzanne Collins during her down time.

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How Trends Are Leveraging Your FOMO

2 minutes

January 16, 2023

Ee Vonne SimTwo examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?

Reality Check on AI and the Authenticity Crisis

2 minutes

September 26, 2024

Ee Vonne SimArtificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers

How TikTok Is Revolutionizing Learning

2 minutes

January 13, 2023

Ee Vonne SimTikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

Social Media’s Big Role in Shaping the US Election Narrative

2 minutes

January 16, 2023

The US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.