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Discover how setting boundaries, fostering collaboration, and staying flexible can help you thrive and maintain balance in the fast-paced digital age, plus a timeless lesson from Sun Tzu!

Thinking about using TikTok Ads for your business? This guide has you covered. You’ll learn about who’s on TikTok, the trends to watch, and how to use tools like interest-based and device-specific targeting to reach the right people. We’ll also share tips on creating authentic, engaging content and introduce tools like TikTok Creative Exchange and Ads Manager to help you fine-tune your campaigns. By the end, you’ll know how to build ad strategies that make an impact and grow your brand!

Building strong emotional connections with customers has become a cornerstone of modern marketing. In a world where consumers seek authenticity and value, brands that prioritise empathy and trust stand out from the rest. Emotional resonance fosters loyalty, turning casual interactions into lasting relationships. This article explores how to weave empathy into your marketing strategy, creating meaningful connections that leave a lasting impact on your audience.

Gen Z is reshaping marketing with their demand for authenticity, inclusivity and community. This article explores how brands can connect with this generation through social media, influencer marketing, and trend-driven content. Learn why aligning with Gen Z's values is key to building a future-proof brand.

The US election isn’t just about ballots—it’s a digital battleground, too. From TikTok’s Gen Z influence to algorithm shifts on X, social media is actively shaping what we see and how we think about the candidates. Here’s how these platforms are making waves in the election narrative and what it means for the bigger picture.

Two examples of this phenomenon are the Stanley bottle craze and the war on Trader Joe’s mini tote bag. Both represent how trends are strategically crafted to exploit our FOMO, ultimately fueling overconsumption. But how exactly do they do it?

TikTok is increasingly becoming a popular source for information, gradually taking the spotlight from traditional platforms like Google. It’s interesting to see how our habits have shifted in just a few years.

Artificial Intelligence (AI) is revolutionizing nearly every industry, from healthcare to entertainment, but its growing influence has sparked a wave of concern and uncertainty, especially among artists and marketers

Key metrics to focus on in social media reports.

The most popular social media platforms and content types for influencer marketing.

The power of audience intelligence in marketing segmentation

The significance of audience targeting in driving marketing results

In this article, we’ll explore the future of influencer marketing and how it’s transforming the way brands approach marketing and advertising.

Influencer marketing has its roots in the power of word-of-mouth marketing, which has been utilised for centuries to drive brand awareness and loyalty. In this article we explore the trajectory and power of word-of-mouth.

In this article, we'll explore the benefits of influencer marketing and best practices for businesses looking to execute successful campaigns.

The Many Ways Marketing Can Influence a Consumer's Decisions

How Rihanna Made the NFL Halftime Show Her Own Full-Scale Marketing Strategy

Can Blockchain unlock how we support the causes and issues we care about?

How VFX Artists Power Franchises

TikTok’s Impact on Individual and Industry-Wide Reading Habits

Due Diligence in Influencer Marketing: Managing Risk for Both Brands & Creators

The Shift In Influencer Marketing & Its Focus

Separating the Decision-maker From the Prediction Maker: Using AI to Improve Digital Marketing Decisions

Communities in The Metaverse: Virtual Ethics and Morals From Social Contracts to Smart Contracts

Let's Get Reel: Do You Cheat On The Media That You Consume?

De-averaging Communities: A Framework for Inclusive Marketing

What is Extended Reality? How Brands are Leveraging XR for Digital Impact

From How We Shop to How We Seek Medical Care

Shared Value: The Evolution of Your CSR Efforts: Commercial Brands' Framework For Driving Purpose

Our Take On Digital Impact; Everything From How We Eat To How We Learn