FWD Takaful
2022
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Overview
Creating brand value and community impact by engaging with specific audiences & communities
Process
Bridging Commercial & Non-Profit sectors
REISE identified The Lost Food Project as the right partner for FWD Takaful to team up for #GoingZero: to provide greater food security and environmental sustainability by reducing food waste in Malaysia.
Roadmap to achieve
Via a 6 month programme to improve food and nutrition security by rescuing food and essentials from ending up in a landfill by redistributing to over 70 NGOs - including elderly, orphans, PWDs, single moms, and other underserved B40 communities.
Results
30K
Funds raised
150K
Meals distributed
131Kg
offset of CO2
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